Marketing and Special Events

Catalog - took cover photo, edited descriptions and layout, wrote interview pieces.

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Promotional Materials - created flyers, social media posts, advertisements, maps, site plans. Created and ordered giveaway materials for Park Booth, as well as 4th of July parade. 

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Website - made and suggested edits to website, including recreation management and sponsorships.

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Photos - made a photo schedule weekly to increase photo library for marketing materials. Increased photography knowledge (all photos on this website were taken by me, excluding the pictures of me).

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Social Media Marketing - started social media campaign, "Programs with Parker", to boost visibility of Park Mascot, as well as highlight recreational programs and camps. Created template for Staff Spotlight campaign. Created etiquette system for sharing photos from outside sources. 

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Marketing Management - Implemented usage of Hootsuite and other social media management tools to streamline social media process. 

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Graphic Standards - reviewed and updated manual for all Marketing Materials for BIMPRD. Updates logo orientations, usage of logos, special circumstances, and added new sections.

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Market Research - used Google Analytics, surveys, feedback forums, as well as social media researching tools to make decisions to maximize client interaction. 

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Press Releases - edited and helped create press releases for special events and other current events. 

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